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by Base per Altezza February 9, 2021
Business , Ideas , LIFESTYLE , Storytelling

Claim e payoff: elementi esclusivi che creano l’identità del marchio. O no?

    (Di Davide Agostoni e Sarah Massa) A noi le cose piacciono fatte bene. Poi, magari, le facciamo male (tipo l'impaginazione di questo articolo) ma quelle che ci piacciono e ci permettono di fatturare di solito sono fatte bene. Ecco perché quando il dinamico duo di Base per Altezza si mette a fare un marchio e gli appioppa un claim o un payoff, lo fa sempre a ragion veduta e con l'obiettivo ...

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